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Local Business Schema Generator

Fill in your business details and get ready-to-paste JSON-LD structured data. It's built for home service trades like plumbers, HVAC companies, roofers and electricians, and works for any local business.

FreeNo signupUpdates as you typeService-area businesses supported

Business details

Fields marked * are recommended by Google. Everything else is optional.

Address

Opening hours

Services & areas

Your schema code

Paste this into the <head> of your homepage, or the page about this location.


        
        

Common questions

What is local business schema?+

It's structured data, a short block of code that tells search engines your business name, address, phone, hours, services and service area in a format they can read reliably. It helps Google connect your website to your business and can support rich results.

Where do I put the code?+

Paste it into the head section of your homepage, or of the page dedicated to that location if you have several. Most website builders and WordPress SEO plugins have a place to add custom code to the head.

Should a service-area business include its street address?+

If you serve customers at their location and hide your address on Google Business Profile, tick 'Service-area business'. The schema then lists your city, state and ZIP plus the areas you serve, without a street address.

Which business type should I choose?+

Pick the most specific type that fits, such as Plumber, HVACBusiness, RoofingContractor or Electrician. These are official schema.org types and are more precise than the generic LocalBusiness.

Should I add review stars to my schema?+

No. Google doesn't show review stars for reviews a business publishes about itself on its own site, so this generator leaves ratings out to keep your markup within Google's guidelines.

How do I check the schema works?+

After adding it to your site, use the 'Test in Google' button to run the page through Google's Rich Results Test, or paste the code into the Schema.org validator.

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